In order to know how to better sell a product, you need to understand how people buy it.
Pizza is an interesting product. Very unique. And also very ubiquitous (sorry, I was looking for a “u”-word, so that one will have to do here.)
Pizza is usually an impulse buy. Very few people have “buy a pizza” as a task in their desk calendars and Blackberries.
It’s also a convenience buy. The “pizza buying process” usually looks like this: Mom brings Little Johnny home from his soccer practice. It’s late and there is nothing in the fridge. She doesn’t want to cook after the long day. He’s starving and, given a chance, could eat the whole elephant.
Mo-o-om! Can we get some pizza?
Bingo! She calls a pizza place and a hot pie is at the door in less than 30 minutes.
Now, which pizzeria is she going to call?
Most likely, it’s going to be the one which telephone number is handy. Flipping through the Yellow Pages and going online are both good options and that’s what millions of people do all the time. Both of these marketing media you should not overlook.
However, what if you could create something that is more “in their face” and has some “hanging around” quality to it?
Real estate agents are known for giving away custom calendars with their contact details on them. Since they keep printing and gifting those, we can conclude calendars work at least for some of them.
What if you printed out some calendars for your pizzeria and gave those away to your best customers? These are very likely to work great for you.
Here’s why:
- Calendars end up on the fridge door or the entrance door and get looked at many times every day.
- If you use professional photos of your food, these can create a craving big enough for them to want a pizza.
- Calendars are inexpensive. You can get 1000 of those printed for just around $3 a piece (As of this writing, that was the quote at www.PrintCalendarsForLess.com. Use coupon code “RP177777″ to get $25 off your order.)
Now you need to consider who should be receiving the calendars from you. Someone who came for the first time and bought a slice may or may be a good target to give a calendar to. On the other hand, every “regular” customer should receive one.
And oh, the best part: Chances are, no other pizzeria in your area is doind this type of marketing so it’s super-easy to stand out.
